The following case studies outline examples of work that we have done with our partners. Our work is not limited to these examples and serve as a means to demonstrate our capability of how we can help your venture.
Sometimes teams approach us with an idea but with no means to quickly assess it for its commercial and technical feasibility and filter and develop the opportunity further. Often a few days of work can highlight whether an idea is a 'go' or 'no go'.
We take an idea and quickly focus on the high risks. Our method is ultimately to attempt a 'fast track it to failure'. The process helps us and our clients to understand the biggest challenges and areas that need most focus. We are able to do initial IP searches (pick up major blockages), market research (size, trends, competitors, threats), assess the technology landscape (compare to alternative technologies). If we like the idea we may even buy into the project and get involved!
The first few steps of a technology development are crucial for its success. All too often, there is an exciting potential but the performance of the technology is unclear and the market is not well understood. Rushing into development without careful direction setting can be detrimental to success. We have helped teams understand their commercial opportunity in context with their technology and intellectual property to develop the business plan and device development strategy.
We help to filter ideas with our understanding of a broad range healthcare markets. We then interrogate further to frame potential opportunities. This includes understanding the commercial and technical requirements to succeed in the given market. We assess the technologies based on known information to understand risks and ultimately help decision making and device development planning.
Understanding and planning for regulatory approval of medical devices can be very daunting for early startups. We help early stage start-ups to understand what it will take to satisfy FDA and European medical directives and how to plan efficiently for it.
We have developed quality managements systems as well as designing and structuring technical documents (such as quality plans, risk management plans, product and manufacturing specifications, verification test plans, test protocols, design rational documents). We understand the necessity to develop a robust quality system without imposing unnecessary paperwork burdens that can be costly for small businesses. Finding a balance is key and we find that the earlier our clients do this planning the easier and less costly is the process.
Do you make your decisions by gut feel or by rational analysis? We take an analytical approach to decision making. We build mathematical models to help you to frame the complexities of a problem and through scenario testing help the decision making process.
Some examples include i) manufacturing cost model to understand what equipment to invest in; ii) device cost model to decide which features to incorporate; and, iii) business valuation model using discount cashflow method to understand future projected business value depending on the structure of a corporate partnership deal.
We have the tools and capability to frame your decision making, help you build decision criteria, analyse scenarios and deal with uncertainty in an analytic method.
We are passionate about stimulating innovation in healthcare. We are interested in solving some of the big healthcare challenges, and we feel that partnerships and collaborations are key.
We led the creation of a first-of-a-kind global hardware hackathon simultaneously run across 3 continents over a weekend to stimulate innovative solutions for sufferers of respiratory diseases. We collaborated with leading global universities (Imperial College, MIT, and Technion Isreal) and had big sponsors and partners (see Cambridge Consultants) to help deliver a successful collaborative event (see press article). We showcased the winning teams with Novartis and COPD Foundation at the ERS2015 and at DDL2015. A number of businesses have been created to realise these ideas. See a summary film here.
Mahmut Tuncer (aka Mac) is a engineering technology expert with many years of experience of developing products and technologies. He is a Cambridge University graduate with a doctorate in biomechanics from Imperial College London and a chartered member of the institute of mechanical engineers.
For most of his professional career Mac has worked as a technology consultant. He has helped pioneering healthcare businesses develop mechanical and electro-mechanical medical devices; and led initiatives for creation of valuable intellectual property. Mac has a track record of developing successful ideas, assessing feasibility, and diagnosing and addressing risks associated with device and technology developments. He also works as a consultant to help businesses develop medical devices.
Laura Kennedy has a PhD in Medicinal Chemistry from the Royal College of Surgeons in Ireland and an MBA from Dublin Institute of Technology. She has over 8 years experience healthcare sales and marketing and has successfully led the launch of 2 commercial brands to market.
She has worked as a strategic marketing consultant, advising top 10 pharmaceutical companies such as Abbvie and Novartis on their commercial marketing strategy. She has also worked as a director in a patient support agency specializing in interventional behavioral psychology and delivery of interventional tools such as smartphone applications and online portals. She has an in-depth understanding of behavioral issues associated with healthcare interventions and adherence.